Internal Communication

Importance of organizational culture

In several previous articles we mentioned organizational culture and in this one we’ll talk more about that topic.

Organizational culture, also called corporate culture or company culture, by definition, includes an organization’s expectations, experiences, philosophy, and values that hold it together, and is expressed in its self-image, inner workings, interactions with the outside world, and future expectations. It is based on shared attitudes, beliefs, customs, and written and unwritten rules that have been developed over time and are considered valid.

Or, you can just say that “Culture is how organizations ‘do things’” (Robbie Katanga). This is why an internal blog can be a great tool to help you build and maintain organizational culture. Demonstrate how your company “do things”, what are the rules for eg. making contact with clients, answering on journalist’s questions, social media guidelines etc.

Improving your organizational culture doesn’t necessary need to be a hard work. Start simply by explaining your company’s vision, mission, and values. You can do it in one blog post or split in three, the number of posts does not matter as long as posts are readable: clean and clear. Continue with everything you find important for your organizational culture, like we explained in the post about Company Wiki.

Do not forget your people: they are the core of your company’s culture. No matter how great does your organizational culture look like “on paper” if you do not choose your employees wisely even the best-written blogs cannot do much for your company.

Align The Company Culture

An internal company blog can be a great tool to help you align your company culture with your strategic goals. Use internal blog to:

  • Discuss a specific action plan that can leverage the good things in your current culture and correct the unaligned areas.
  • Brainstorm improvements in your formal policies and daily practices.
  • Develop and encourage models of the desired actions and behaviors.
  • Communicate the new culture to all employees and receive their feedback.

Only a company culture that is aligned with your goals, one that helps you anticipate and adapt to change, will help you achieve superior performance over the long run.

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