Blogin Importance of organizational culture

In several previous articles we mentioned organizational culture, and in this one we’ll talk more about that topic.
Organizational culture, also called corporate culture, by definition includes an organization’s expectations, experiences, philosophy, and values that hold it together, and is expressed in its self-image, inner workings, interactions with the outside world, and future expectations. It is based on shared attitudes, beliefs, customs, and written and unwritten rules that have been developed over time and are considered valid.

Or, you can just say that “Culture is how organizations ‘do things’” (Robbie Katanga). This is why internal blog can be great tool to help you build and maintain organizational culture. Demonstrate how your company “do things”, what are the rules for eg. making contact with clients, answering on journalist’s questions, social media guidelines etc.

Improving your organizational culture doesn’t necessary need to be a hard work. Start simply by explaining your company’s vision, mission and values. You can do it in one blog post or split in three, number of posts does not matter as long as posts are readable: clean and clear. Continue with everything you find important for your organizational culture, like we explained in post about Company Wiki.

Do not forget your people: they are the core of your company’s culture. No matter how great does your organizational culture look like “on paper” if you do not choose your employees wisely even the best-written blogs cannot do much for your company.

Tips for making great internal blog

There are a lot of tips and great advices online on how to make your internal corporate blog a great place for your team. Here the most important ones.

When it comes to any blog, it is very important to find a regular rhythm. It doesn’t matter how good your wiki articles are or a process is explained in details – if there are no regular updates, the blog is dead. This is why is crucial to have an editorial calendar.

A picture is worth a thousand words, we all know that. So, ask writers to include a picture, an infographic, an algorithm, a chart or any other illustration whenever possible.

Let anyone suggest a topic that should be discussed about. Encourage employees to contribute by suggesting topics, writing blog post and wiki articles, and to voice their opinion in comments.

No matter how tempting can be, do not hire a ghostwriter to write instead of you. It doesn’t matter if you are not the most skilled writer ever – your employees know your style and you cannot trick them. You can ask somebody to proofread it, but do write your own articles. If you have any questions or suggestions, feel free to leave a comment below.

Are you ready to start writing an internal blog for your company? BlogIn is now available!

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BlogIn will make creating and running company blog very easy. It will facilitate sharing news with your team, or having a knowledge database and company wiki.

BlogIn team was working very hard to bring you the very best tool for internal blogs. We gave our best to make everything as simple and user-friendly as possible, with smart, well-designed interface.

Feel free to send us your feedback, we would love to hear from you.

Why Company Wiki is important?

Wiki is defined as a collection of Web pages designed for anyone to edit. Powered with hyperlinks, it keeps information in one place and ensures that the process of documenting important data stays simple. Applied to companies, Company Wiki or Business Wiki will help keeping knowledge and expertise organized in one place, enabling employees, or any other authorized person, to write and edit data at any time.

Said in plain English, Wiki is your business memory, a hard drive of your company.

Wiki organizes your company knowledge, whether if it represents guidance for submitting a business idea, a restaurant where your company takes its clients, social media and social networks rules and guidelines, or any other relevant topic. It is just much easier if you have it all in one place, accessible to anyone at any given time.

What are the advantages of using Wiki? First, it’s flexible and very easy to edit. You employees can access it anytime! Wiki makes sharing much easier: instead of sending emails with documentation attached, you can send URL to your new employees or business partners. Also, when someone updates a Wiki page, it becomes visible to everyone with granted access.

If done properly, Business Wiki will be the very first place your employees turn to when they have questions to ask, or information to share. Business Wiki can help your new employees to learn company’s rules and guidelines faster, and it’s a great tool for connecting teams and individuals.

How to make sure your internal blog is doing fine?

Make it measurable

There is no point at doing anything if you are not measuring the success of its results. When starting an internal corporate blog, you need to make plans, and you need to point out the goals. That will make this form of internal communication taken seriously.

“There should be at least one technical paper written every week” can be a good start, but remember: your employees have their everyday tasks already.

“We should focus on ‘some topic’ this month (or any other time span)” is probably a slightly better idea. We suggested that you write down topics your internal blog should process, so now it’s time to make an ordered list.

If some topic is too wide, divide it at sub-topics, and delegate more time on each of that subjects.


Measure it regularl

Sure, you need to know the numbers, like how many people read any of the articles, or how many times was a single article read.
But, more important question that needs to be answered is: Did your employees really get the message? Was that professional article written to be easily understood?

The easiest way to measure an effectiveness of internal communications is a good old survey: do it before and after each month (or when you close a chapter on some topic), to determine if key messages have been properly transferred.

Editorial calendar: What is it and how to make one?

Editorial calendar is as important to publishers as their writing app is. Editorial calendar is a tool for detailed planning content publishing, even if you are dealing with internal blogging and not with any kind of media publishing.

The main purpose of an editorial calendar is to help the editors and writers to organize the publishing schedule, effectively rendering it as more than just dates in a calendar. It is an official writing agenda, with delegated author(s), milestones, publishing dates, deadlines and many more elements.

It doesn’t matter if you have a team of just two authors, or there are entire team – the editorial calendar will help you all to stay focused on intra-corporate blogging.

Editorial calendar needs to provide answers to who will write what until when:

1. Who is writing an article?
2. What is the subject and what are the keywords of the respective article?
3. When the article is going to be published?

Deadlines and milestones are important because they help to maintain a healthy publishing rhythm. Authors should be able to easily check when they were assigned for a specific topic, when its due date is, and when it will be published.

Writers need to know which categories or segments they should focus on (weekly and/or monthly), so you should include that as well.

Start with selecting a period of time: a month or quarter should be just fine. Next step would be to add important milestones, first off publishing dates so that you can plan due dates and so on.

Make plans, but more importantly – stick to them. Editorial calendar should help you to work smart, not hard.

An internal corporate blog: Where to start from?

A corporate blog, whether is an internal or external, is one type of media. Thus said, it is understandable why best practices are similar to one used for (online) magazines.


Start from the beginning

First off, define a mission statement for your corporate blog: if you have read our article about why your company needs an internal blog you know that the reasons for writing can be sharing news with employees, archiving company expertise, boost company culture – all of the above, or only few of them. But whatever the reason was for your company to start an internal blog, you should write it down and make that the very first blog post.

Write down topics an internal blog should address and sort them in categories. Also, think about the types of posts that will meet those categories.


Delegate writing

It is possible, but definitely not recommended that one person writes every blog article. Start by asking your employees who will be willing to write. Try to make your company’s internal blog as a want-to and not a must-to work.


Choose the right rhythm

The one thing you will need for sure is an editorial calendar: an agenda for writing and publishing posts, content marketing plan, or whatever you choose call it.

Nobody wants to start enthusiastically with five posts in the first few weeks, just to leave the blog unattended for months. Decide together with other employees how many posts should be (and, more importantly, can be) published weekly.


Make plans

And stick to them. Start by filling out the editorial calendar with who will write about what topic in what due date.


Encourage and embrace

You don’t want your employees to spend their entire working hours on writing posts and comments on internal blog, but if there is a constructive debate developing, you should let them discuss it.

Internal blogging done right can do much for your company in the long run. Just be sure every employee understands its responsibilities.

So, why your business needs an internal blog?

Wouldn’t life be much easier if only there were no long-tail email conversations? You start your day by trying to figure out who wrote what, where’s the beginning and what ended that discussion and started a new one. Imagine that every first email was a single text and replies are comments left below that text. Wouldn’t that be nice?


Share awesome news with your team

Whether there are some new employees, new company partners or some great new contract you have, this is the best way to share those news with your team. A single post, with as many comments as you want, instead hundreds of emails and notifications.

Sometimes you want to keep your employees with up-to-date information that’s important, but not important enough for a meeting. Instead of write another email, just write a blog post – they will see it when they have time, and not being interrupted with another email notification.


Archive company expertise

When someone decides to change the company they’re working for, usually the biggest problem that’s left behind for a previous company is knowledge and experience they’re taking away with them.

Internal blog can and will encourage your employees to share their knowledge and expertise, which will create permanent and searchable archive. Your employees may leave the job, but their knowledge stays.

Also, anyone new in your team can easily search for topics and get on track much more efficiently and faster than without company’s internal blog.

You probably insist on achieving open discussion and collaboration, but that is not as easy as it seems to be. Employees may be shy or may not like to confront collaborates when sitting face-to-face with them. But, people tend to write more freely than they would speak, and this is a great opportunity for having discussions.


Boost company culture

An internal communication through blog posts can connect employees across department lines.

Build your internal blog community like every other community: fulfill their needs by regularly posting relevant and engaging content and watch as it becomes stronger.

Would it be a great fit for your organization? Let us know in the comments and receive a 10% discount on your first year of BlogIn.