Internal Communication

10 Tried and Tested Ideas for Sharing Internal News and Knowledge

The manner in which companies choose (or refuse) to share a variety of information related to various aspects of its operations can be the difference between well-organized and disorderly teams, between engaged and detached employees, between a motivated and a lethargic workforce.

Distribution of internal news and knowledge is one of the crucial areas in the inner workings of an organization.

Thanks to the simple, convenient and readily available technology of today, we are able to share all sorts of information near-instantly to all relevant parties. This can be achieved in a number of different ways (email updates, newsletters, group chats, etc.), but we believe that a dedicated news section is a way to go.

A well-structured news section on an organization’s intranet or internal blog can handle a broad palette of information in a highly organized and flexible manner. In other words, it can keep everything from event announcements and SOP updates to introducing new employees, new software tools, or a new coffee machine - all in one go-to place.

If you’re just starting your organization’s news section, or if you’re looking for ways to improve it, we have put together a list of 10 tried and tested ways to utilize an internal information platform. Not everything is for everyone, so you can assess your needs and objectives and cherry-pick what does the trick.

1. Major company news

Whether it’s a new partnership, a relocation plan, or any other development that affects a large number of team members, it is very important that they get all relevant information in a timely manner. Keeping employees informed makes them feel like a part of the process and creates a sense of trust and openness. Conversely, by learning important information from second-hand sources or from the media, employees will feel excluded and detached. Unless we’re talking about highly sensitive information, it is always best to share the news internally before going public.

2. General team news & project updates

When working in teams, we may sometimes get the sense that everyone knows everything, but that is hardly the case. Due to the different nature of our work, as well as different personality traits, some colleagues are more exposed or attuned to the latest news. Sharing what’s going on in and around the company is a good way to keep everyone in the loop. Whether it’s participating in a public event, reaching an important project milestone, or releasing a new product, it’s always good to let everyone know what’s up.

3. Event announcements

Workshops, team buildings, office parties, industry gatherings - there’s always something upcoming to let everyone know about. A news section is a fast and simple way to make sure that everyone has all the necessary information.

4. Everyday logistics

There’s a new printer in the office that everyone will want to know how to access? Found a piece of software that will make everyone’s work a whole lot easier? Everyone’s favorite takeaway is closing up shop? Our work is filled with countless tools and procedures we rely on, and keeping everyone up-to-date with any changes saves time and helps things run smoothly.

5. Service information

Planned power or internet outages, construction works, reminders of public holidays, safety drills - any information that may affect our everyday work should be shared in a timely manner so that employees should prepare and plan accordingly.

6. Standards and procedures

Efficient teams rely on everyone adhering to the same established standards and following the established procedures. A shared knowledge base of said standards and procedures, as well as the collective know-how, is an ever-growing body of information that constantly evolves with the organization. Sharing the news about any procedural updates and relevant knowledge-sharing resources is a good way to keep everyone on the same page.

7. Employee introduction

Employee turnover is a reality that every company deals with. This means that there are always pieces coming in and out or shifting their position. Introducing new employees or highlighting promotions or other position changes is not merely a matter of courtesy, but also of practicality. Having the information on new team members and other personnel changes can be highly important to people expected to collaborate with them. Additionally, if a beloved employee is departing the organization, you can use the news section to give them a nice send-off and show your appreciation for their contributions.

8. Industry news

Your organization doesn’t exist in a bubble - it is a part of a much broader ecosystem which includes the general market conditions, the competition, the technological landscape and beyond. There are always important matters taking place outside of the organization. Sharing industry news, relevant research, competitor news, and other information about the ecosystem is a nice way to provide context and keep everyone aware of the bigger picture.

9. Employee recognition

While it is often said that hard work is its own reward, it sure feels good to be appreciated for your contributions to the greater cause. Publicly recognizing employees for their professional achievements is a nice way to show them that they are noticed and valued. Show them some love!

10. Freestyle

While “keeping things light” doesn’t necessarily work for every professional setting, enjoying a light-hearted non-work-related moment is perfectly fine. A news section can serve this purpose as well, and you can decide what fits your company culture. You can let employees share photos of their pets, recommend movies, or simply post a hilarious GIF you’ve come across. The news section is your playground!

To conclude, a dedicated news section is a flexible solution that provides an answer for a variety of issues, from timely and structured information flow and logistics support to employee recognition and engagement. The beautiful thing about it is that it allows you to define its purpose and tailor it to the needs and preferences of your team. We hope that this article has given you enough ideas on how to structure and utilize your own internal information flow.

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