Internal Communication

The Benefits of Digital Transformation in the Workplace

Image credit: Marketoonist
Digital transformation is the adoption of digital processes to achieve strategic business goals. It involves the use of new, fast, and constantly evolving digital technologies to solve business problems.

While it is a complex and multifaceted process, it has proven to have positive effects on almost every part of an organization. It can help streamline workflows and improve communications, to say the least.

However, digital transformation isn’t easy. It can be especially difficult to take your digital strategy and actually implement it. But, we can assure you that it is worth doing. Below we detail the various ways in which digital transformation can help transform your workplace so that you can get started on it today.

What Does Digital Transformation in the Office Mean?

When it comes to digital transformation, most people will likely focus on the digital part, instead of the transformation part. Digital transformation is more than just buying the right software.

Fundamentally, digital transformation is about enhanced internal communication and knowledge sharing. The goal is to encourage employee engagement and change how your teams work together.

While digital transformation in the office place looks different from case to case, here are some key characteristics.

Increased Collaboration

All employees in the organization should work together towards a shared goal. This involves encouraging employee engagement to achieve a shared vision. This requires putting together teams with different knowledge bases and positions, engaging in knowledge sharing, building trust, and promoting transparency.

There are many useful tools to improve collaboration and communication in the office. One example is running an internal blog, which we will explain in more detail later on.

Efficient Cloud-Based Systems

Cloud-based services are agile and economical. This will allow businesses to choose the services that meet their exact needs. Thus, they can streamline their IT and infrastructure costs.

These types of systems and office networks can have a significant impact on how the workplace flows. This is an important factor in digital transformation. It allows for better accessibility and monitoring of business processes.

More Empowered Company Values

This requires shifting away from traditional business structures and conventional hierarchies. Instead, there is a specific focus on employee engagement and empowerment. Through enhanced internal communication and knowledge sharing, employees will be more likely to contribute positively.

Innovation

Innovation is at the heart of digital transformation. Through varying knowledge bases, as well as enhanced internal communication, companies are more likely to come up with innovative ideas. Then they will be able to learn from the outcomes and adjust. This will allow them to inform larger changes across the office or company.

Continuous Progress

Whilst technology continues to evolve alongside business practices, it is important to remember that there will never be an exact end date. With technological innovations, you will need to keep learning, adapting, and evolving.

Data-Driven Strategies

Data is a key factor in digital transformation in the workplace. A data-driven approach allows you to collect and analyze data from different approaches and strategies. You can then adjust your strategies as you go to suit changing environments.

Why Is Digital Transformation Important?

Digital transformation aims to leverage technologies in order to create value for stakeholders (and customers in the long run). In addition, it aims to innovate and acquire practices that can rapidly adapt to changing circumstances.

Transformative technologies are changing the workplace at an exponential speed. Collaboration between enterprises, offering modern ways of engaging with the customer bases, as well as innovative practices will offer businesses valuable insights.

Most importantly, digital transformation allows business functions (such as HR or finance) to move away from traditional/ manual processes. With the advancements of technology, employees can now automate aspects of the business. These include things like automating payroll so that leaders can focus on other opportunities.

Key Benefits Of Digital Transformation in the Workplace

Digital transformation in the workplace comes with a variety of high-level benefits. These include:

  • Digitalization of all business operations = increased productivity

  • More efficient resource management

  • Encourages knowledge sharing and collaboration across departments

  • Enhanced employee engagement and empowerment

  • Better customer insights and experiences

  • Creation of digital products and services

  • Fosters a digital culture

  • Enhanced transparency in overall internal communication

Why Internal Blogs Are One of the Best Tools in Digital Transformation

Today, blogging is one of the most central ways that we communicate with each other. Some companies have introduced internal blogging to encourage workplace communication. This gives the employees an opportunity to share their knowledge, interesting resources, and engage in organized discussions.

Many businesses use Slack or other similar tools for everyday communication between employees, but when it comes to sharing and archiving long-form and long impact content, an internal company blog has proven to be the best tool for most organizations. Research shows that there is a certain openness about a blog that makes people feel more comfortable engaging with it. This has shown to bring employees closer together by encouraging open communication and knowledge sharing in the organization.

Main Benefits of an Internal Blog

Promotes Knowledge Sharing
This allows employees to openly speak and share their thoughts on various subjects. Once blogging becomes a part of your company culture, it will become somewhat second nature. Soon it will integrate seamlessly into your day-to-day work.

Increases Productivity
Centralizing company knowledge in blog form will save your employees time and effort. This is because useful information will be stored in one place.

Encourages Employee Bonds
As employees share knowledge and learn from each other, they will inevitably form stronger bonds with one another. This also opens up communication between remote and local employees.

Promotes Speaking Up
It is crucial that your employees have a voice and are not afraid to use it. Internal blogging gives workers a space to express their thoughts on business processes. Thus, it makes it easy for employers to pick up if there is an issue that needs to be addressed.

The Bottom Line

Digital transformation in the workplace has numerous benefits for your business. It is also easy to get started as there are many tools available to make implementing new processes quick and simple.

For example, BlogIn can help you create a seamless and secure internal blog for your employees. Implementing this will take you one step closer to digitally transforming your workplace.

Subscribe to our Newsletter

Internal communication trends, tips & best practices.

Subscribe to our Newsletter

Internal communication trends, tips & best practices.