There are a lot of tips and great advices online on how to make your internal corporate blog a great place for your team. Here the most important ones.
When it comes to any blog, it is very important to find a regular rhythm. It doesn’t matter how good your wiki articles are or a process is explained in details – if there are no regular updates, the blog is dead. This is why is crucial to have an editorial calendar.
A picture is worth a thousand words, we all know that. So, ask writers to include a picture, an infographic, an algorithm, a chart or any other illustration whenever possible.
Let anyone suggest a topic that should be discussed about. Encourage employees to contribute by suggesting topics, writing blog post and wiki articles, and to voice their opinion in comments.
No matter how tempting can be, do not hire a ghostwriter to write instead of you. It doesn’t matter if you are not the most skilled writer ever – your employees know your style and you cannot trick them. You can ask somebody to proofread it, but do write your own articles. If you have any questions or suggestions, feel free to leave a comment below.