5 reasons why your company should run an internal blog

If you are working in a team or leading a team, there is a good chance you regularly have one of these questions on your mind (or at least, you should):

  • How can we share information between team members in an easier and more efficient way?
  • How can you encourage team members to share their knowledge and expertise in a way that invites collaboration yet doesn't disrupt the workflow?
  • How can we speed up internal communication and boost collaboration on a daily basis?

There is one simple tool that can help you (re)solve questions like these and improve overall internal communication: An internal company blog.

An internal blog can fill those blind spots in internal company communication that hamper your team's productivity on a daily basis and hurt your business in the long run.

Here are five reasons why your company should run an internal blog.

1) Email is ineffective for most internal communication

An internal blog used the right way can be a virtual bulletin board, communication tool and culture enhancement for your team or company. Plus, it's way better than tracking projects by e-mail.

Let's face it: e-mail is an old and simple tool, great for external and one-on-one communication but it's limited in terms of internal communication and collaboration.

Chances are your inbox is already overcrowded and cluttered with emails from various sources, and one thing you don't need in there is another CC storm.

If your existing e-mail system makes it nearly impossible to find what you need or effectively manage documents and information flow, you and your team might be ready for an internal blogging platform.

2) Create searchable, permanent archive of company knowledge

An internal blog provides organized and structured environment for all of your internal content and becomes an easily searchable archive available at any time to every team member.

All internal knowledge published on an internal blog stays there permanently, and long after former employees have left the building. Any employee who has a question can search the internal blog archive for an answer.

In addition, it improves internal team communication and productivity by letting employees bounce ideas around and disseminate their experiences rapidly and informally.

3) Keep all team members up-to-date, all the time

Obviously, there is a lot of value in keeping all team members up to date on ongoing projects and topics, but it's not an easy task to accomplish in practice.

It’s impossible to call a full staff meeting for all those small pieces of information that are important, but not enough for a meeting.

An internal blog becomes an ideal and obvious place for all those small updates and provides a method of logging that information without the cumbersome process of constantly sending “update on topic” types of e-mails.

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It's just easier to keep all information about one subject in one place, available to anyone at a time when they are ready.

4) Promote open discussion and collaboration

An internal blog can be a powerful (corporate) community building channel, especially in big companies. Technical or business insight posted to an internal blog can move around the company quickly. Any analysis and wisdom have the potential to gain wide attention via an internal blog which is available to all employees. A single blog post can easily turn into an active discussion around a topic. This helps you gauge where your team members stand on certain issues, as many people may be more likely to speak up virtually than face-to-face.

5) Sharing is a way of learning

Sharing information with others is a way of learning, and sharing in written form, in particular, helps people build up expertise on the subject. Blogging internally in your company is a great way to clarify your knowledge and expertise in a way that helps you understand it better.

Your company’s productivity and profitability can be directly traced to the performance of your employees who are working to achieve individual goals. These, in turn, should be directly aligned to support broader company goals. By establishing and promoting open communication channels throughout the organization, you increase everyone’s ability to cover more ground, faster. It’s the difference between pursuing a path together as a well-oiled machine or as individual parts flying off in multiple directions.

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